● Preparing a digital marketing strategy
● Identify the goal of your digital campaigns
● Select methods of digital communications based on goal
● Short Term Vs. Long Term goals
● Which are the best campaigns for higher ROI?
● How much money do you need for digital campaigns?
● Lead Generation
● Sales Funnel
● Measuring ROI
● Closed loop marketing and marketing automation
● Useful digital marketing tools
● Case Studies/Articles/Practical Exercises