● What is Affiliate Marketing
● Why use Affiliate marketing
● Choosing the right affiliates
● How is Affiliate marketing different from Referral marketing
● What is Digital Display Advertising
● What is Ad creative
● How to make a digital Ad Copy
● Flash, multimedia & interactive advertising
● Tracking, Metrics and Measuring advertising campaigns
● How to develop your own digital display campaign
● How to maximize revenues and get better results
● Case Studies/Articles/Practical Exercises
