● Introduction to analytics
● Setting up Google analytics and Google Webmaster Tools
● Goals and Conversions on analytics
● Walkthrough of Dashboard, Audience, Acquisition and Visitor Behavior
● Monitoring traffic behavior and setting up conversion tracking
● Tracking Visits
● Display and paid search visits
● Organic search visits
Digital marketing
● Referral visits
● Direct Visits
● Social Visits
● Case Studies/Articles/Practical Exercises
