● Walkthrough of AdWords interface – Display Network
● Display keywords, placements (managed and automatic) and Topics
● Ads and Ad Extensions (creating new ads for GDN)
● Settings, Auto-targets and Dimensions on the display network
● Remarketing – Display network
● AdWords for Video
● In-stream video ads
● In-display video ads
● Tools on AdWords Interface
● Change History and Google Merchant Center
● Keyword Planner and Display Planner
● Ad Preview and Diagnosis
● Tools for SEM
● Case Studies/Articles/Practical Exercises
