● What is marketing and why is it important?
● History and growth of the internet
● How did internet marketing start and how does its present and future look like?
● How is Internet marketing different?
● Old Vs. New (How has marketing evolved?
● Quick results – branding, lead generation, PR campaigns, advertising
● Highly measurable results and easy tracking of ROI
● Inbound and Outbound
● Produce local, sell global
● Attract, Convert, Close, Delight
● What do people do online?
● How do organizations benefit from internet marketing?
● Can choose from a variety of goals that marketing should fulfill
● Revenue can be tracked to the source of activity
● Why should you choose a career in digital marketing?
● Highly evolving technique of marketing
● Endless possibility of growth
● The world is online!
● Why do you need a website?
● Goal of a website
● Who will visit your website
● What are the essentials of a website?
● What are domains and sub-domains?
● What is hosting of a website?
● What is a CMS?
● Conceptualizing, planning and designing a website
● What is a Domain name? What is a Hosting server?
● Case Studies/Articles/Practical Exercises
● Introduction to Special Focus Project