● What is marketing and why is it important? ● History and growth of the internet ● How did internet marketing start and how does its present and future look like? ● How is Internet marketing different? ● Old Vs. New (How has marketing evolved? ● Quick results – branding, lead generation, PR campaigns, advertising ● Highly measurable results and easy tracking of ROI ● Inbound and Outbound ● Produce local, sell global ● Attract, Convert, Close, Delight ● What do people do online? ● How do organizations benefit from internet marketing? ● Can choose from a variety of goals that marketing should fulfill ● Revenue can be tracked to the source of activity ● Why should you choose a career in digital marketing? ● Highly evolving technique of marketing ● Endless possibility of growth ● The world is online! ● Why do you need a website? ● Goal of a website ● Who will visit your website ● What are the essentials of a website? ● What are domains and sub-domains? ● What is hosting of a website? ● What is a CMS? ● Conceptualizing, planning and designing a website ● What is a Domain name? What is a Hosting server? ● Case Studies/Articles/Practical Exercises ● Introduction to Special Focus Project