Digital marketing is the process through which companies engage their audiences using digital channels to deliver their products and services. Digital marketing encompasses online, email, social media and direct response marketing in order to engage customers with the organization’s brand. The term can also be used as an umbrella term for all forms of marketing that use digital channels. Digital marketing has several advantages: Companies can use digital marketing to reach their target customers through the Internet, social media, mobile apps and email. The proliferation of digital technologies and innovations make it possible to create more flexible, as well as highly targeted messages that are pertinent to specific interests, needs and behaviours. An effective campaign will also reach a greater number of people at more points across the purchasing journey
Digital Marketing Course
- Module 01: Introduction to Digital Marketing
- Module 02: Search Engine Optimization – Part 1
- Module 03: Search Engine Optimization – Part 2
- Module04: Search Engine Marketing – Part 1
- Module 05: Search Engine Marketing – Part 2
- Module 06: Social Media Marketing
- Module 07 Email Marketing
- Module 08 Inbound Marketing
- Module 09 Mobile Marketing
- Module 10: Web Analytics
- Module 11: Display Advertising & Affiliate Marketing
- Module 12: Digital Marketing Strategy